What 7-Figure Speakers Do Differently When Clients Say “You’re Too Expensive”
“People don’t pay for information. They pay for transformation.”
— Every speaker who figured out the game.
Let’s get this straight:
You’re not too expensive.
You’re just too vague.
Or too generic.
Or too forgettable.
Most speakers think they’re being rejected because of their price.
That’s a surface-level belief.
But the truth?
When someone says, “That’s too expensive,” they’re actually saying:
“I don’t believe your talk will change my audience.”
So the question is not “How do I lower my price to get booked?”
It’s: “How do I make myself undeniably valuable?”
1. Your Fee Reflects Your Frame
If you show up like a commodity, expect commodity pay.
Corporate clients don’t want “just another speaker.”
They want the most relevant solution to their specific problem.
If your pitch sounds like this:
“I inspire audiences to think big and achieve their goals…”
Cool. So does everyone else on LinkedIn.
But if your pitch sounds like this:
“I help burned-out executive teams increase performance by teaching them how to turn stress into clarity — through neuroscience-backed storytelling.”
Now you’re not a speaker.
You’re a solution with a pulse.
2. You’re Not Selling a Speech — You’re Selling a Shift
What you say on stage is less important than what happens afterward.
7-figure speakers don’t sell keynotes.
They sell:
- Increased employee engagement
- 20% more sales after the event
- A cultural shift that keeps people from quitting
The client wants ROI, not rah-rah.
When you can articulate what happens after you leave the stage, your fee stops being an expense and becomes an investment.
3. Your Assets Speak Before You Do
Do you have a signature framework?
Case studies from past clients?
Clips that actually move people?
Most speakers are marketing themselves with a selfie and a quote card.
The top 1% are showcasing proof of transformation.
👉 Your brand is a mirror.
If it looks like everyone else, no wonder your fee gets challenged.
4. You Don’t Get Paid What You’re Worth — You Get Paid for What You Can Explain
People buy clarity.
Your pitch needs to hit like this:
“Here’s the problem your audience is facing.”
“Here’s how my keynote solves it.”
“Here’s what that will look like after the event.”
Not fluffy.
Not motivational.
Just results.
5. Final Thought: The Market Doesn’t Lie
If clients keep saying you’re “too expensive,” stop blaming them.
Instead, ask yourself:
- Do I sound like a $500 speaker or a $15,000 solution?
- Am I just talking… or transforming?
- Am I building a brand that commands respect before I open my mouth?
Because the moment you become impossible to ignore,
the budget stops being an issue.
If you want to be seen as a $15K speaker, you can’t keep showing up like a $1K commodity.
Price is never the problem.
Perceived value is.
This is what Millionaire Speakers program is all about…Transforming you from speaking for free to speaking for a fee and becoming a 7 figure speaker!
Interested?
Let’s have a chat!
